1990s - 2000 Advertisements (Michelle)

As a result of the previous time era of women’s sex appealing character on advertisements, women’s body helped started their career in the nation. Many industries use women as a promoting image for both consumers of men and women.

In this 1992’s Maidenform’s poster, the company neglects the face of woman and instead, they uses their only the body parts. Maidenform is a seller of women’s lingerie where they are products of what women needs. The image on the poster uses women’s breast to promote their product of bra lines. In terms of women’s position, I would say women are the biggest targeting of this product because it gives them confidences when purchasing this product and using it. On the hand, husbands of women would urge wives to purchase this product to increase their sex interest. This advertisement is a great example that portrays the functioning of women in the future, where as their body structure functions as a sex appealing figure for both sexes.

 

This 2001 advertisement of Got Milk is another example of using women in sex appealing. The industry uses a famous Brazilian model, Gisele Bundchen as the promoting figure. The perfect body image of Bundchen greatly influences how the product will come out. The use of milk in this advertisement along with the perfect body urges consumers to become like her by using or consuming whatever she is holding in the poster.  

Not only women were considered sex appealing character, but men throughout the decades also progresses. They are also sex appealing characters to women. Just like this Emporio Armani 2009 advertisement of David Beckham, Beckham reveals his perfect trained body to advertise Armani’s underwear collection. Along with Beckham’s wife Victoria, both characters reveal the perfect example of both gender sexes appealing. 

The use of both men and women body structure to promote advertisement products has been shaped by previous time periods. The result of using sex appealing idea to promote products has helped companies to gain profit and also the celebrities in the advertisements. Everyone including sellers and consumers gain benefit from the advertisements.