In our society today, the presence of gender discrimination is decreasing tremendously. Men and women both share almost every aspects of living. Unlike the previous eras, women are defined as house wives and child bearer. However, society today defines women as independent women who deserve the same rights as men. They are to be treated as normal human beings. Just like the advertisement fields, women’s career greatly improved and is becoming the main target for advertisement, while men remained the same.
Men and women are
appearing almost everywhere together. Just like Michael Kor’s 2014
advertisement, both genders are being placed in the same image. The world today
gives more opportunities to women where they become strong powerful force in
the advertisement field. Their physical body becomes the main attraction for
targeting audiences and consumers. Not only this applies to women, but also
men. Both men and women today needs to have the required height and attractive
figures to become a model and to appear in the advertisement field.
This advertisement in particular portrays the dominance and
power of feminine character in advertisement field. This 2014’s Tom Ford
advertisement uses Esther Heesch as an attraction and also this image depicts
the dominance of women in the field where as the model is on top of men and men
are to support her. This poster portrays how the advertisement field sometimes
accepts and wants women to be more powerful than men.
Our era today is accepting the transformations the past has
done. The gender changes affected everyone’s lives today. It is because of the
changes, our society is providing more opportunities for women. They take
advantages of it and prove to the society that they can perform the same skills
and tasks as men. The past era have help change and shaped our world today.
Both genders are defined to be in the same level with equal rights and
opportunities.
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